Apple’s media eventuality upon Tuesday was crowded of important announcements; latest iPhone designs, extended camera functionality, a fingerprint-authorization sensor as well as more.
What you didn’t listen to was any discuss of Apple’s worshiped iPod. Indeed, this outlines only a second time in 8 years which Apple hasn’t used a special media eventuality in Sep to deliver a rested iPod of any kind. The final time you went by a Sep though a latest iPod to verbalise of was in 2011, as well as prior to that, 2004.
That’s not to contend which Apple didn’t have any changes to a iPod lineup this year. On a contrary, Apple introduced a “Space Gray” tone option for a iPod touch, nano as well as shuffle. A minor, if not considerate shift for what was once an intensely essential as well as poignant anchor for Apple’s bottom line.
These days, Apple continues to hillside in income palm over fist, though it’s upon a strength of jaw-dropping iPhone as well as iPad sales. With any flitting quarter, iPod sales go upon their delayed as well as solid decline, comprising an increasingly extrinsic commission of Apple’s quarterly revenue.
I took a demeanour during Apple’s Dec entertain over a past couple of years to lane a decrease of iPod sales during Apple’s busiest quarter. Here’s what a interpretation looks like.
Q4 2012 – 12.7 million units
Q4 2011 – 15.4 million units
Q4 2010 – 19.45 million units
Q4 2009 – 21 million units
Q4 2008 – 22.7 million units
Driving a indicate home, iPod associated income accounted for only 2.2 percent of Apple’s quarterly income during a Mar entertain of 2013.
Apple’s media eventuality yesterday is simply some-more explanation (not which most is needed) which when it comes to a iPod, a essay is upon a wall. The once-proud iPod is quick apropos a relic, not even estimable of a discuss during a Sep media eventuality that, in prior years, was laser-focused upon all things iPod.